Optimizing your website for maximum effectiveness is by far one of the best uses of your time (when you have an existing customer base), it is much easier to make your existing traffic go further than it is to gain more traffic (and keep it).
We’ve put together a collection of our favourite real life test examples (A/B Tests & Multivariate) that have actionable data and results that you can test on your own site. Some of the tests below have seen upwards of 300% improvement (you’d need to triple your traffic to see similar improvements).
Know any tests out there that we’ve missed? Drop us a line in the comments.
Real Life Split Test with a Homeless Man
BaseCamp Homepage Redesign – 14% Improvement
Highrise Signup Page – 30% Improvement
See Plans & Pricing vs Free Trial – 200% Improvement
InDefero See Plans & Pricing – 52% Improvement
Aquasoft Landing Page (Software) – 20% Improvement
Simple Call to Action Increases Twitter Clickthroughs – 12.81% Improvement
Changing Two Words Increased Conversion Rates – 28% Improvement
DailyBurn Google Website Optimizer Case Study – 29.6% Improvement
CareLogger Homepage Redesign – 70% Improvement
2010 Olympic Store Single vs Multi-page Checkout – 257% Improvement
2010 Olympic Store Category Cross Sell – 7% Improvement
Madlib Signup Forms – 20-40% Improvement
Landing Page Free Offer – 36.4% Improvement
Voices.com Homepage Redesign – 400% Improvement
Skype Download Page – 5% Improvement
Surety Bonds Lead Capture – 27% Improvement
Hotfrog Signup Page – 16.6% Improvement
Performable Red vs Green Button – 21% Improvement
TogetherTag Switches Left & Right on Homepage – 20% Improvement
Less Accounting Switches Left & Right on Homepage – 20% Improvement
Rypple Tests ‘Give Feedback’ vs ‘Respond Now’ – 13% Improvement
Bingo Card Creator Signup Form Redesign – 31.2% Improvement
Youtube Runs Huge Multivariate test on Homepage – 15% Improvement
eBox Platform plays with Buttons – 300% Improvement
Case Studies
Sitetuners Case Studies
- Stratfor – 81% Improvement
- Red Envelope – 4.4% Improvement
- Bug Doctor – 32% Improvement
- Real Age Part 1 – 40% Improvement
- Real Age Part 2 – 8.6% Improvement
- Assessment.com – 32.5% Improvement
- Engine Ready – 51% Improvement
- Uniblue – 24.38% Improvement
- SF Video – 58% Improvement
- Power Options – 75% Improvement
Widerfunnel Case Studies
- Rudder – 45.5% Improvement
- Babyage – 22% Improvement
- Overnight Prints – 210% Improvement
- Cook Travel – 48.41% Improvement
- Sims 3 – 128% Improvement
Pageperfect Case Studies
Other Useful Examples
AB Testing + Heatmaps Combined
Twitter Tests Text within Signup Button
Human Photos can Increase Conversions
Zappos Sells 6-30% More Merchandise with Video Demos
Amazon’s Recommendation Engine Increases revenue up to 30% per user
101 Google Website Optimizer Tips
35 Resources for Getting the Most out of Google Website Optimizer
The post 50 Practical Examples for Exploding Conversion Rates appeared first on StoreCrowd Blog.
